PROBLEM :

Research released for Asian American and Pacific Islander Heritage month reveals that anti-Asian sentiment has not abated with the end of the pandemic.

INSIGHT :

Despite the widespread appreciation for Asian food and culture, there continues to be a disheartening presence of anti-Asian sentiment in everyday life.

IDEA :

Uber Eats is unveiling a new feature that combines images of people and food to reveal the stories behind popular Asian cuisines. Users can scan a poster, unlock the narratives, and schedule their food delivery.