PROBLEM :

Wildfires ravage ecosystems and landscapes, underscoring the vulnerability of our precious nature, a source of inspiration for many.

INSIGHT :

By leveraging popular art, we visually showcase the effects of wildfires through reimagined landscapes, based on some of Van Gogh's most celebrated pieces. This approach aims to forge a deep, emotional connection between viewers and the pressing environmental challenges wildfires pose.

IDEA :

With Midjourney, we transform famous landscapes to show their appearance post-wildfire, showcased at Toronto's Immersive Van Gogh Exhibit. This method vividly highlights wildfire effects, using the exhibit's popularity and Van Gogh's legacy to boost environmental awareness and inspire action.