PROBLEM :

Many people have become more conscious of their dietary choices and have started to avoid consuming sugary snacks like candy.

INSIGHT :

Connecting candy with gaming makes people more likely to view it as a fun and enjoyable treat.

IDEA :

We are planning to make popping candy popular again among young people by incorporating it as a weapon in Fortnite. The only way to obtain this weapon would be to purchase real popping candy first. We will provide you with a unique code that you can enter before the game starts, so you can have your Aftershock bomb ready in the game!

Introducing the AFTERSHOCKS BOMB in Fortnite!

Fortnite and Aftershocks will launch the collaboration on instagram!

To get the gaming community excited and prepared, we're planning to invite Twitch influencers to try out our new Aftershocks mouth bombs.

OOH will be placed in grocery stores to remind people buy the candy!

Redeem your code before starting the game, AFTERSHOCKS will be ready for you to find!

How AFTERSHOCKS BOMB works in the Fortnite game?

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