PROBLEM :

Many people have become more conscious of their dietary choices and have started to avoid consuming sugary snacks like candy.

INSIGHT :

Connecting candy with gaming makes people more likely to view it as a fun and enjoyable treat.

IDEA :

We are planning to make popping candy popular again among young people by incorporating it as a weapon in Fortnite. The only way to obtain this weapon would be to purchase real popping candy first. We will provide you with a unique code that you can enter before the game starts, so you can have your Aftershock bomb ready in the game!